Web site search engine optimization

Master's thesis concerns one of the most critical issues of modern web - the website search optimization. The presented work describes all major steps of search optimization and the practical example (web page), allows us to clearly visualize SEO main issues. The search engine is a software system (web service), which is designed tosearch information on the Internet. In most cases, the search result might be grouped by type: web pages, images, videos, etc. There are also search engines performing retrieval of files on FTP server. Unlike catalog Web sites, which are held by the man, the search engine is aspecially designed for machine based retrieval using various algorithms. The work consists of two main parts: the website development and search engine optimization based on a real example. The issues will be how to build a website and then promote it using SEO.

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